Skip Navigation

the Environmental and Energy Resources Library

Home Browse Resources Get Recommendations Forums About Help Advanced Search

Understanding the Motivations, Satisfaction, and Retention of Landowners in Private Land Conservation Programs

Private land conservation is an increasingly popular approach to protect critical biodiversity. In the Western Cape Province of South Africa private land conservation is the focal strategy for CapeNature, the provincial conservation agency. Despite its importance, little is known about the drivers of landowner participation in the CapeNature program and how these varied motivations influence participant satisfaction and retention. Our psychometric survey of 75 enrolled landowners found that the highest ranked motivations to participate were Conservation and Place Attachment but Social Learning had a stronger influence on program satisfaction. Landowners participate to fulfill a motivation or set of motivations but their satisfaction and commitment may hinge on other unforeseen motivations or factors. Understanding the relationship between motivations, satisfaction, and commitment is necessary for a successful retention strategy in any conservation program, especially on private lands where success depends on landowner commitment. This research was incorporated into improving CapeNature's program delivery.

Cumulative Rating: (not yet rated)
Date Of Record Release 2015-03-20 11:32:23
Description Private land conservation is an increasingly popular approach to protect critical biodiversity. In the Western Cape Province of South Africa private land conservation is the focal strategy for CapeNature, the provincial conservation agency. Despite its importance, little is known about the drivers of landowner participation in the CapeNature program and how these varied motivations influence participant satisfaction and retention. Our psychometric survey of 75 enrolled landowners found that the highest ranked motivations to participate were Conservation and Place Attachment but Social Learning had a stronger influence on program satisfaction. Landowners participate to fulfill a motivation or set of motivations but their satisfaction and commitment may hinge on other unforeseen motivations or factors. Understanding the relationship between motivations, satisfaction, and commitment is necessary for a successful retention strategy in any conservation program, especially on private lands where success depends on landowner commitment. This research was incorporated into improving CapeNature's program delivery.
Classification
Resource Type
Format
Subject
Keyword Land Preservation, South Africa, Conservation, Environmental Psychology
Date Of Record Creation 2015-03-20 11:27:32
Education Level
Date Last Modified 2015-03-20 11:32:23
Language English
Date Record Checked: 2015-03-20 11:27:32 (W3C-DTF)

Log In:





Mission
EERL's mission is to be the best possible online collection of environmental and energy sustainability resources for community college educators and for their students. The resources are also available for practitioners and the public.

EERL & ATEEC
EERL is a product of a community college-based National Science Foundation Center, the Advanced Technology Environmental and Energy Center (ATEEC), and its partners.

Contact ATEEC 563.441.4087 or by email ateec@eicc.edu